As a Senior WordPress Engineer at Multidots, I contributed to the digital presence of WWD.com, the legendary fashion industry authority known as “The Voice of Authority” for over a century. Operating on the WordPress VIP platform, the site delivers breaking news, runway reviews, business intelligence, and fashion trends to industry professionals worldwide.
My Contributions:
Engineered and maintained a high-availability WordPress VIP solution capable of handling traffic surges during major fashion weeks, industry events, and breaking news moments.
Developed custom Gutenberg blocks using React.js to empower editorial teams with flexible, dynamic content layouts for fashion stories, photo galleries, and trend reports.
Integrated third-party subscription and analytics tools (Piano/Cxense) to support audience engagement and monetization strategies.
Championed code quality by enforcing WordPress VIP coding standards, implementing comprehensive PHPUnit and Jest testing suites, and conducting rigorous code reviews.
Collaborated directly with product managers and editorial stakeholders in an Agile environment to architect features that enhanced content discovery and reader experience.
