As a Sr. Analyst Software Development at ValueLabs, I architected and developed scalable solutions for JCPenney’s professional portrait photography platform—a high-traffic e-commerce and booking system serving customers across the United States. This complex digital property required seamless integration of online booking, scheduling, and order management for millions of family photography sessions.
My Contributions:
Architected and developed a sophisticated online booking and scheduling system that handles high-volume concurrent transactions, particularly during peak holiday and promotional periods.
Spearheaded performance optimization initiatives that significantly reduced page load times and improved Google Core Web Vitals scores across all properties, enhancing user experience and SEO rankings.
Collaborated closely with UI/UX designers to convert complex Figma mockups into fully functional, responsive, and high-fidelity WordPress themes with React.js components for interactive elements.
Mentored distributed development team members and established robust coding standards and CI/CD workflows to improve code quality and deployment efficiency.
Implemented custom features and integrations to streamline the customer journey from appointment booking to photo selection and purchase.
