Architected and developed scalable, high-traffic WordPress solutions for Lifetouch's enterprise portfolios, including JCPenney Portraits. Led performance optimization that boosted Core Web Vitals and SEO, while mentoring a distributed team and establishing robust CI/CD workflows.

Engineered high-availability WordPress VIP solutions for major media brands like Rolling Stone and Billboard. Led the development of a scalable subscription stack, built custom Gutenberg blocks with React.js, and championed code quality through PHPUnit/Jest testing and team mentorship.

Developed and customized complex WooCommerce solutions for international clients. Built custom WordPress themes from scratch and integrated multiple payment gateways to handle sophisticated business logic.

Built high-profile career sites for clients like Pinterest and IBM in a fast-paced Agile environment. Specialized in executing extensive, pixel-perfect customizations for the AVADA theme to ensure optimal performance.

Developed custom WordPress themes, templates, and admin dashboards. Integrated payment gateways and the Experian API, and implemented OAuth2 authentication for a custom subscription-based system.

Gained deep expertise in core WordPress development, including custom plugin creation. Built a custom affiliate management dashboard and integrated SuiteCRM with WordPress for lead management.

Gained foundational experience in WordPress and PHP development, contributing to various client projects and building a strong understanding of the WordPress ecosystem

Served as team lead and developer for the Kumbhathon IVR and Kiosk project, an initiative by MIT Media Lab, gaining early experience in project management and software development for social impact.